Milo Frank is America's foremost business communications consultant. He has discovered that the 30-secondmessage is the heart of every effective business communication, whether you are talking to your associates, selling an idea or a product, conducting a meeting,or giving a speech. Using examples from familiar everyday business situations, he will show you how to prepare and deliver your own 30-second message. You will learn how to get your listeners' attention, keep their interest, tell a wonderful story, and ask for and get what you want - all in 30 seconds.