The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
(Book)
Author
Published
New Haven : Yale University Press, [2017].
Physical Desc
331 pages ; 25 cm.
Status
Description
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Location | Call Number | Status |
---|---|---|
West Custer County Library District - NONFICTION | 658.8343 TUROW | On Shelf |
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More Details
Published
New Haven : Yale University Press, [2017].
Format
Book
Language
English
Notes
General Note
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you.
Bibliography
Includes bibliographical references and index.
Description
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macys, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turows book is essential reading to understand the future of shopping.
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Citations
APA Citation, 7th Edition (style guide)
Turow, J. (2017). The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power . Yale University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Turow, Joseph. 2017. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power. Yale University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Turow, Joseph. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Yale University Press, 2017.
MLA Citation, 9th Edition (style guide)Turow, Joseph. The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power Yale University Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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