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Creating loyal customers through social responsibility: how do dairy consumers value issue-based initiatives?

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Author

Ford, Oana Cristina Deselnicu

Publisher

Colorado State University, Department of Agricultural and Resource Economics

Publication Date

[2009]

Language

English

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Subjects

Subjects

Consumer behavior
Consumers
Consumers' preferences
Consumers -- Decision making
Dairy products industry
Decision making
Prices
Prices -- Public opinion
Public opinion
Quality of products
Quality of products -- Public opinion

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Contributors

Colorado State University.Department of Agricultural and Resource Economics
Colorado State University.Extension
Costanigro, Marco,1974
Thilmany, Dawn D

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